About WAP Sustinability


About WAP Sustainability

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About WAP Sustinability


About WAP Sustainability

We help sustainability directors, Life Cycle Assessment practitioners, and business owners achieve their sustainability objectives.

WAP Sustainability was created out of understanding the role of Sustainability Manager first hand. 

When founders, William Paddock and Brad McAllister were employed as Sustainability Managers for a major company and city government they learned they needed more than “strategy development”  from the sustainability consulting community. William and Brad’s hands on experience taught them the challenges that sustainability presented, the effort credible sustainability took, and the limitations of one person sustainability shops.

This experience as a sustainability manager lead Brad and William to create a sustainability firm that provided sustainability leaders and company leaders with a one stop shop.

WAP Sustainability has since emerged as a consortium of sustainability leaders who provide both technical and strategic competencies to clients.

We are your partner in sustainability.

Our Team


Meet our team

Our Team


Meet our team

William Paddock

Founder & Director

Brad McAllister

Co-Founder & Director

Matt Van Duinen

Sustainability Director

LCA Lab


LCA Lab

LCA Lab


LCA Lab

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Our LCA lab is stationed right in the heart of Downtown Chattanooga. The LCA lab is our home office and serves as a collaborative space for Life Cycle Assessment discussions and innovations.

The LCA lab is more than an office. It is the first collaborative space of its kind designed to facilitate intelligent environmental design conversations with clients and interested parties.

The lab was renovated using building materials from our own clients. This includes all of the carpet tiles, hard surface, toilets, sinks, countertops, desks, chairs and wall coverings.

Interested in visiting the lab or holding an event in the space?