Who is WAP...
"As the sustainability movement continues to grow, it became obvious that a one-size-fits-all approach doesn't work for everyone. Sustainability needs to be unique to each city and company. It should embrace their culture, their purpose, their industry and most importantly their people." - William Paddock
In 2008, two like minded colleagues from the Institute for Sustainable Practice collaborated to create WAP Sustainability. The concept was simple, businesses and local governments need proven sustainable leadership. With that focus, William Paddock and Brad McAllister partnered to provide practical sustainability solutions for both business and local governments.
"The simple truth is that we’ve missed connections and at the very core that makes inefficient business. In nature, nothing is wasted, business should strive for the same. That not only makes environmental sense but business sense as well. The world around us should serve as a model. In fact it already does for many profitable businesses.” - Brad McAllister
William Paddock, MBA
William
offers a unique blend of business and environmental experience that
compliments his nearly ten years of environmental affairs experience.
His systems thinking approach to environmental issues is matched with
an understanding of core business concepts. Furthermore, William places
a great deal of focus on the human engagement aspect of sustainability
recognizing that people drive business, and both impact the
environment. His specialties include strategic planning, strategy
development, process re-design, lifecycle assessments, communications,
and marketing.William is a graduate of the University of Alabama with a B.S. in Environmental Science. At Alabama, William founded Water Awareness and Protection, a student led organization that worked in partnership with The Nature Conservancy and the U.S. Fish and Wildlife Service in the launch of the Cahaba River National Wildlife Refuge. William holds a MBA from The Institute for Sustainable Practice at Lipscomb University.
Over the last ten years, William has worked with a variety of Fortune 100 companies, federal agencies, local governments and non-profits. His corporate experience includes The Kroger Company, Environmental Solutions and Innovations, Walmart, M&M Mars, Custom Packaging, Smart Data Strategies, HCA, Stanton Chase International, Patagonia and Merck. In the public sector, William has worked with the U.S. Air Force, the U.S. EPA, the University of Alabama and the City of Cookeville, Tennessee.
William is also a trained Climate Presenter for Al Gore's, The Climate Project. He serves as a Board Member for the Nashville Clean Water Project, and the Trust for the Future.
Contact William at william@wapsustainability.com
Brad McAllister, M.S.
Brad brings a set of unique experiences to WAP Sustainability that include high-level experience in both the public and private sectors. After graduating from the University of Georgia with honors and a B.S. in Ecology he left the Southeast and traveled to Alaska to work as a contract biologist for the National Marine Fisheries Services. While in Alaska, Brad developed an innate understanding of both the non-profit and business cultures by serving on several environmental resource boards and in the management of a locally owned business.Returning to his roots, Brad found a new home in Chattanooga, TN and completed his M.S. Environmental Science through course work at the University of Tennessee at Chattanooga and Lipscomb University’s Institute for Sustainable Practice. In Chattanooga, Brad worked as the sustainability advisor for a fast growing, environmentally aware business until turning his full attention to the sustainability initiative of the City of Chattanooga, Chattanooga Green. While at the city, Brad was critical in the development and adoption of the City’s comprehensive Climate Action Plan.
Brad specializes in the creation of multi-sector energy conservation and greenhouse gas reduction strategies, emissions analytics, waste reduction, innovate program development, environmental impact analysis, community facilitation, organizational education, partnership development, media relations and policy analysis. He is also a Trained Climate Presenter for Al Gore's, The Climate Project.
Contact Brad at brad@wapsustainability.com